Forgotten Pieces

An estimated 1.6 million people in India are suffering from Alzheimer's today. Most people though, continue to remain insensitive towards the condition of the patients. One of the primary reasons behind this is that they find it hard to relate to what someone suffering from the condition is
going through. So, we created an intricately-crafted print campaign where each visual of the campaign was imagined from the point of view of an Alzheimer’s patient. Hence helping people understand the challenges they face on a daily basis.

Each element in the campaign has been created separately and put together to show a realistic picture as if it was clicked through camera, with just the perfect lighting and composition.

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