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HAPPY ROADS
So what’s the first thing that comes to our minds when we think of roads. Traffic? Fights? Accidents? Road rage? How about an all-new, refreshed perspective of the streets. One that discards all the negativity and throws light on the other side.
To promote the India Road Safety Mission 2015, Maruti Suzuki, in partnership with Times Now, we created a refreshing campaign, Happy Roads - an initiative that aimed to reveal a newer, warmer and friendlier side of the streets and brought safety, cheerfulness and happiness back to our Indian roads. The campaign was spread across Television, Print, Radio, Digital and On-ground platforms.
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