DEEPAK SINGH

When it comes to creating layouts, a lot many designers/art directors prefer shooting over buying from stock image websites. But the shooting process is very lengthy and involves a lot of trouble in terms of arranging actors, props, equipment, cameraperson, food for actors, costumes, post shoot correction, etc.
We created a campaign to make people realize that buying a stock image can actually be extremely simple as compared to a shoot, while also changing the general perception about Masterfile India, which has a humungous stock of images, which are also pretty detailed.