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INCREDIBLE RICE
Rice being a staple food of India, we thought it to be a great symbol to represent our culture to the world. To create a one-of-its-kind campaign for Incredible India, we used rice grains to intricately create a set of stunning art installations showcasing India’s handcraft, art and culture. From monuments to Indian Warli Art and the Kathakali dance form, we used a large number of rice grains to design each of them, which took nothing less than 6 months to finish. What’s more, we also used an ancient art style of writing on rice grains and wrote a copy of more than 2000 words, with each word inscribed on a rice grain.
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