DEEPAK SINGH

 Depression poses a prominent mental health problem in present day India. Among its causes, the easiest one to fix is Vitamin D deficiency. However most people aren't aware of the causal connection between Vitamin D deficiency and depression. The primary source of Vitamin D is sunlight. Something we deprive ourselves of as we stay cooped up in our homes and offices. We decided to create an innovative print campaign using a special ink, that demonstrated the difference a little bit of sunlight could make.